the other ancillary circus stuff that goes on
at an event has trimmed down again due to
the economy and that’s a shame. The man-
ufacturers participation, the big midways,
the big displays, they’re not apt to bring that
out in a down economy. They’re not selling
bikes and that affects everything.”
Bruggenthies is fortunate that Subway
has stepped up. All of the regional stores will
promote the event, which should be a big
boost to attendance. The Suzuki partner-
ship was long and beneficial to both sides.
“But they [Suzuki] don’t have an ad budget. They’re not selling two-wheel product;
that’s the problem. It was a great partner.
They can’t participate in anything. Their advertising’s cut and everything. They’re struggling. So, we want to maintain a relationship with them, but there’s no money there.
That’s evident. That affects everything. The
paddock, the payout for purses. Just everything. It’s really tough.”
PHOTOGRAPHY BY NELSON & RILES
The race could run without a title sponsorship - most of the tracks on the AMA calendar no longer have title sponsors - but the
lack of promotional support is what hurts as
much as the dollar loss.
“It’s [Subway] an active partner that gets
out and at every one of their stores region-
ally here they’re going to be promoting the
event, which is good for everybody. It’s
good for the AMA, it’s good for the manufac-
turers, and it’s good for us. That’s the good
thing about having an active partner.”
What the tracks need most of all is a good
television package. At the moment, there is
no same day or even same afternoon tele-
vision. With few exceptions, the races are
broadcast at the end of the day.
“We all want TV. Broadcast TV helps us,
especially if you have a sponsor,” Bruggenthies said.
Henny Ray Abrams
promoter of the U.S. Motocross Grand Prix at Carlsbad Raceway and the original Superbiker events, will
run the division. The first auction featuring motorcycles is the Dana Mecum 24th Annual Original Spring
Classic Auction, May 17-22, in Indianapolis, Indiana.
For more information, visit www.Mecum.com.
Erion Racing/Dunlop has hired Gabe Smith as chief
tire engineer. Erion Racing was recently appointed
as the Western USA master distributor of Dunlop
road racing tires.
ATK Motorcycles has named former Harley-Davidson
sales manager Jon Syverson as its new Executive
Vice President. In his new role at ATK, Jon Syverson
will be responsible for expanding ATK’s presence in
the V-Twin market.
Maxxis is offering lucrative cash contingencies totaling more than $1 million to all ATV and motorcycle
racers in seven major U.S. race series. Riders can
earn cash in the following series: ATV Motocross Nationals; Extreme Dirt Track Nationals; GNCC ATV and
MC; Maxxis New England ATV - MX; Mid America XC
Racing ATV and MC; OMA Nationals ATV and MC;
and WORCS ATV and MC. For more information, visit
Kurt Caselli and former mechanic Charles Jirsa,
both long-time friends of the late Nathan Woods,
have organized a benefit ride day that will take place
at Glen Helen Raceway on February 23. Gates open
at 9 a.m. and an open practice session will take place
from 10 a.m. to 4 p.m. Admission to the ride day will
be $20, with all of the proceeds going directly to the
Woods family. For more information, visit www.gl
Dan Johnsen has been named the director of flat
track for the AMA Grand National Championship, the
former head of technical inspection for the road race
series takes over for Mike Kidd with the 1981 Grand
cont. on page 21